Web Design & Brand Strategy

Websites that feel considered, built with care.

Considered means nothing is templated, and nothing is settled for. Too many people end up with a website they don’t actually love, because it was fast, cheap, or somebody else’s idea of “done.” That’s not how I build. Based in Pittsburgh, PA.

Or book a 15-min call →
What I Do

Ways to work together

From custom websites to ongoing care plans and specialized digital tools. Here's the full range of ways to work together.

Web Design & Development
Custom-coded sites, start to finish. No page-builder templates, no locked-in platforms, code you actually own.
Brand Strategy
Positioning, voice, and visual system, with or without a site attached. Starting at $1,500.
Lead Magnets & Automation
Guides, signup flows, and the email delivery behind them, so your site actually captures interest.
Print & Event Collateral
Flyers, QR-code handouts, and other pieces that tie a real-world moment back to your brand.
Website Care Plans
Monthly maintenance, security updates, and content edits so your site stays healthy and you never have to think about it. Starting at $99/month.
Database & Internal Tools
Custom portals, dashboards, and internal systems built around how your business actually operates. Not off-the-shelf. Built for you.
HR Digital Solutions Specialty
Recruiting microsites, onboarding portals, and internal knowledge bases. Built by someone who has sat in your seat.

I love building things that are thoughtful and well-crafted, and helping the people around me do the same.

Astral Cambruzzi · Founder
“I've always loved building things that last.”

Before Eleven 11 Studio, I spent years in HR. Talent acquisition, performance management, HR business partnering. I understand how organizations actually work, and I build digital tools around that reality.

What started as a genuine love of craft has grown into a full studio practice. From custom websites to internal tools and HR digital solutions, I bring the same care to everything I build.

Free Guide

5 Signs Your Brand and Website Are Working Against You

A short, honest guide. Useful whether you end up working with me or not.

No spam. Just the guide, once.

Let's Work Together

Ready to build something?

I'm currently taking on a small number of new projects. Whether it's a website, a care plan, or something more specialized, I'd love to hear about it.

Selected Work

Recent builds

A closer look at sites I've designed and built end-to-end, from brand system to launch-ready code.

Nora Lersch, DNP homepage hero, women's health and menopause specialist site
Healthcare · Brand & Practice Site

Nora Lersch, DNP

A multi-page practice site for a menopause and sexual health nurse practitioner: eight sections covering her story, services, pricing, and care philosophy, with online scheduling built in. This one grew past the site itself: I conceived and wrote a downloadable patient handbook as a lead magnet, built the signup spreadsheet and automated email delivery behind it, and I'm designing her signup confirmation email and a flyer with a QR code for an upcoming event, all tied back to the same brand.

Custom multi-tab layout Scheduling integration Lead magnet: handbook Signup automation Email template Event flyer + QR code
Live and in active use, plus a downloadable lead magnet and automated email delivery built behind the scenes.
Visit noralerschdnp.com →
“
Working with Astral was an exceptional experience. She was able to take my vision and translate it into a website that truly reflects my style, brand, and the vision I have for my practice. I am extremely pleased with the final result and would highly recommend Astral to anyone looking for someone who combines creativity, technical expertise, and a strong understanding of business.
Nora Lersch, DNP  ·  noralerschdnp.com
Tinkie Winks homepage, hero section
Brand · Product catalog

Tinkie Winks

Brand site for a luxury tea, ritual, and wonder label, built around a custom pink, teal, and slate identity with a full product catalog across signature teas, an apothecary line, and candles, each with its own visual language.

Custom brand system Product grid & hover states Multi-line catalog
Founder-owned brand, ongoing collaboration. Full site designed and built, currently showing a coming-soon page live while it launches.
Visit tinkiewinks.com →
Eleven 11 Studio homepage, hero section
Studio Portfolio · Brand & Web Design

Eleven 11 Studio

This site. Built end to end: a custom black and teal brand system, a Fraunces and Spectral type pairing chosen after real comparison testing, and every layout and interaction decided on purpose instead of pulled from a template.

Full brand identity Custom typography system Editorial layout
You're looking at it right now.

More on the way

I'm always building, so check back for new case studies, or reach out if you'd like to be next.

Process

How I work

Every project starts with a conversation, not a template.

01

Listen first

Before any design work starts, I want to understand who the site is for, what it needs to do, and what "done well" looks like to you. Every project starts with a short questionnaire covering your goals, content, and style, so I'm not guessing.

02

Design in the open

You see real layouts and copy early, not abstract mood boards, so we can shape the direction together before it's built.

03

Build it right

Clean, fast, maintainable code: no bloated page builders, just a site that loads quickly and is easy to update later.

Brand Strategy

Beyond the site

Some projects stay a website. Others grow into something bigger while I'm building, the way Nora's did. This is what brand strategy looks like in practice: the pieces that make sure your site, your emails, and your print materials all say the same thing.

Lead Magnets

Conceiving and creating a downloadable resource, like a guide or handbook, that turns visitors into leads.

Backend & Automation

Signup forms, spreadsheets, and automated email delivery, so the site actually captures and follows up on interest.

Email Templates

Signup confirmations, nurture sequences, or announcement emails designed to match the site's brand.

Print & Event Collateral

Flyers, QR-code-linked handouts, and other print pieces that tie an in-person moment back to the site.

Services

What we build, and why it lasts.

Every engagement starts the same way: with listening. Not to sell you a package, but to understand what you actually need. The result is a website, a system, or a plan that fits your business, not the other way around.

Care Plans

Your site works. We make sure it keeps working.

Your website is not a one-time project. It needs attention, updates, and someone watching out for it the same way you watch out for your business. That's what a care plan is.

We handle the maintenance, security, and small updates so you never have to think about it. If something breaks, we're already on it. If you need a quick change, send a message. Every month you get a report showing exactly what was done.

No tech headaches. No chasing someone down. Just a site that stays healthy and a partner who genuinely cares about keeping it that way.

Starting at $99/month
Internal Tools

The systems your team actually uses.

Spreadsheets break. Email chains get buried. Workarounds become permanent. We build simple, elegant internal tools that fit the way your business actually operates: client portals, custom databases, intake forms, dashboards, designed to be used, not figured out.

If your team is spending time on something that should be automated, or if information lives in too many places, that's a problem we can solve. We take the time to understand your workflow before we build anything, so what gets built works from day one.

Studio Specialty

HR Digital Solutions

Recruiting microsites, onboarding portals, internal knowledge bases, and HR consultant websites, built by someone who spent years working in HR. This one gets its own page.

Ready to build something?

Tell me what you need. I'll tell you how I can help.

Studio Specialty TA · Performance Management · HRBP

The only web studio built for people operations.

Custom websites, portals, and digital tools, designed by someone who spent a career in HR. You don't have to explain your world to me. I already know it.

The background

Not just familiar with HR. Trained in it.

Before Eleven 11 Studio, I spent years working in HR across talent acquisition, performance management, and HR business partnering. That means I've written job descriptions that had to compete for talent. I've built onboarding programs and watched them either stick or fall apart. I've partnered with leadership to understand what a business actually needs, not just what it thinks it needs.

When you work with me, you're not paying to educate your web designer. You're working with someone who already speaks your language, understands your constraints, and knows what your stakeholders are going to ask before you do.

What I build

The tools HR teams actually need.

Every project starts with listening. What does your team actually use? What are they working around? What should be easier? Then we build it.

Recruiting Microsites

Branded career pages and role-specific landing pages that attract the right candidates and communicate your culture before the first interview.

Onboarding Portals

A structured digital home for new hires, before and after day one. Policies, culture, team intros, and checklists in one place your people will actually open.

Internal Knowledge Bases

Clean, searchable documentation hubs for policies, processes, and procedures, built so employees can find what they need without asking every time.

HR Consultant Websites

For independent practitioners and boutique firms. A site that reflects your expertise, communicates your positioning, and converts the right clients.

Employer Brand Assets

Landing pages and campaign pages that support your talent attraction strategy and make your organization look as good as it actually is.

Custom Intake Forms

Structured forms for performance check-ins, accommodation requests, exit surveys, and other workflows that currently live in scattered email chains.

Who this is for

You'll know if this is you.

This work is built for HR teams scaling faster than their tools, people ops leaders with systems that were never designed for the work they're actually doing, and HR consultants who need a website that wins the right clients. If you've ever had to say "just ignore that part, we work around it," this was built for you.

You don't have to explain your world to me.

I already know it. Let's build something that actually works for it.

Pricing

Packages & investment

Every project is scoped to what it actually needs: these are starting points, not rigid boxes. Your final quote depends on pages, integrations, and timeline, and we'll always talk it through before anything is final.

Fully Custom

No page-builder templates. Every site is designed and coded from scratch around what you actually need.

No Monthly Hosting Fees*

No Squarespace subscription, no WordPress plugin fees, no platform lock-in. Custom-coded sites don't come with a monthly bill just to stay online.

Code You Own

You get the actual files, not a locked-in platform account, so you're never dependent on one company to keep your site alive. Need a change? Just reach out and I'll handle it.

Launch
$2,500 starting at

A polished single-page site for a solo practice or personal brand, with the essentials: your story, your services, and one clear way to get in touch.

  • Single-page, multi-section layout
  • Custom design & copy pass
  • One integration (booking, contact form, etc.)
  • Mobile-responsive build
Recommended
Signature
$5,000 starting at

The scope most projects actually need: a full multi-page site with its own custom brand system. The Nora Lersch site (eight sections, one brand) and this portfolio are both built at this scope.

  • Up to 5 pages
  • Custom brand system (color, type, voice)
  • Animations & interactive details
  • Up to 3 integrations
Custom
$9,500 starting at

A full brand identity plus site, whether you're growing an existing business or starting one from scratch with just an idea. Tinkie Winks is a good example of this scope.

  • Unlimited pages & product/catalog structure
  • Full brand identity from scratch
  • Custom illustrations/photography direction
  • Unlimited integrations
  • Ongoing support available
Care Plans

After launch, we keep it running.

Most clients move to a care plan after their site goes live. Monthly maintenance, security updates, and content edits so your site stays healthy and you never have to think about it.

Essentials
$99 per month

The baseline. Your site stays updated, monitored, and healthy with no effort on your part.

  • Monthly security & software updates
  • Uptime monitoring
  • 1 hour of content edits
  • Monthly health check report
Most Popular
Growth
$249 per month

For active businesses that need more hands-on support and a real partner checking in regularly.

  • Everything in Essentials
  • 3 hours of content edits
  • Performance optimization
  • Priority response (48hrs)
  • Quarterly strategy call (30 min)
Partner
$499 per month

Your ongoing web partner. More hours, deeper support, and a monthly check-in to keep your digital presence moving forward.

  • Everything in Growth
  • 6 hours of content or light dev work
  • Analytics reporting & insights
  • Priority response (24hrs)
  • Monthly strategy call (30 min)
  • First access to new services

A la carte add-ons

Additional page$350–$600
Copywriting (per page, AI-assisted)$150–$300
Rush turnaround+25%
Booking / scheduling integration$200–$450
Custom illustration or icon set$300–$800
One-off edits (no care plan)$75–$150

Not ready for a full redesign yet?

A Site Review gets you a short, honest breakdown: what's working, what's actively hurting you, and what I'd prioritize first, starting at $250. If you move forward with a package within 30 days, that cost is credited toward it.

Just need the strategy, not a site?

Positioning, voice, and visual system, no build attached. A good fit if you already have a site (or someone else building one) and just need the thinking behind it, starting at $1,500.

Need internal tools or a custom portal?

Client portals, dashboards, intake forms, and internal systems built around how your business actually operates. Starting at $2,500, scoped per project.

Studio Specialty

In HR or people operations?

Recruiting microsites, onboarding portals, and internal knowledge bases. Built by someone who has sat in your seat, literally. Starting at $3,000, scoped per project.

*These numbers cover a typical project like the ones above. Depending on what your business actually needs, things like premium email marketing tools, higher-traffic hosting, or specialized integrations can carry their own real costs beyond what's listed here. I'll always walk through the honest total before you commit to anything.

Not sure what you need?

Tell me a bit about your project and I'll recommend the right scope, no pressure, no obligation.

Celebrations

Wedding & Milestone Sites

A simpler product for a single, joyful moment: your wedding, or someone's milestone birthday. Same care in the design, a fraction of the scope and cost of a full brand build.

Wedding Website
$450 starting at

A one-page site for your wedding: your story, the details, and a simple way for guests to RSVP.

  • Custom single-page design
  • Our story & photos section
  • Ceremony & reception details
  • RSVP form, sent straight to you
  • Registry links
  • Ready in 1–2 weeks
Milestone Celebration
$350 starting at

A one-page site for a milestone birthday, anniversary, or reunion: the story, the details, and the RSVPs, all in one place.

  • Custom single-page design
  • Life story & photo highlights
  • Event details
  • RSVP or guestbook form
  • Ready in 1–2 weeks

What's included either way

Mobile-responsive designIncluded
Hosting setup (Netlify)Included
One round of edits before launchIncluded
Extra event (rehearsal dinner, etc.)+$75
Password-protected guest page+$100
Rush turnaround (under 1 week)+25%

Have a date on the calendar?

Send me the details and I'll have a site ready well before your guests need it.

FAQ

Common questions

Everything I get asked before a project starts. If yours isn't here, just ask.

It depends on scope, but Launch starts at $2,500, Signature at $5,000, and Custom at $9,500. Wedding and milestone celebration sites start at $350. The Pricing page breaks down what's included in each.
A Launch site usually takes 2 to 3 weeks. Signature and Custom projects run longer, closer to 4 to 8 weeks depending on scope. Wedding and celebration sites are usually ready in 1 to 2 weeks.
For most sites like this, no. Your site is built as a fully custom, single file, with no database and no CMS to maintain, which means it can be hosted for free. The only ongoing cost is your domain name, typically around $12 to $15 a year. That said, it really depends on what your business needs: a larger company that wants a full CMS, higher-traffic hosting, premium email marketing, or other specialized integrations will have real costs tied to those specific tools. I'll always walk through the honest total for your project rather than promise everything is free.
You do. You get the actual files, not a locked-in platform account, so you're never dependent on me or one company to keep your site alive.
If you're comfortable opening a text file and editing HTML directly, yes. Most clients find it easier to have me handle updates, either through a care plan or as a one-off request.
Launch is a single-page site for a solo practice or personal brand. Signature is a full multi-page site with its own custom brand system. Custom includes a full brand identity plus a product or catalog structure. See the Pricing page for the complete breakdown.
It's the thinking behind the site, not just the visual design. For Nora, that meant deciding a downloadable handbook would build trust before a patient's first appointment, then making sure the site, the signup automation, the confirmation email, and an event flyer all said the same thing, instead of being five disconnected pieces. Logos and visual identity (colors, type, voice) are part of it, and included in every project, but brand strategy is about making everything connect, not just making each piece look good on its own.
Yes. Wedding sites start at $450 and milestone celebration sites start at $350. See the Celebrations page for details.
Photos, any text you already have, and your domain name if you've registered one. I'll guide you through anything you're missing, including registering a domain if you haven't yet.
Yes. Most clients move to a monthly care plan after launch, which covers security updates, maintenance, and a set number of content edits each month. Plans start at $99/month. One-off edits and updates are also available per request if a plan isn't the right fit.
That's what the contact form is for. Tell me about your project and I'll recommend the right scope, no pressure, no obligation.
Care plans cover monthly security and software updates, uptime monitoring, and a set number of content edits each month depending on your tier. You also get a monthly health check report so you can see exactly what was done. Plans start at $99/month, and the goal is simple: your site stays healthy and you never have to think about it.
Yes, and it's one of my favorite kinds of work. Before Eleven 11 Studio I spent years in HR, including talent acquisition, performance management, and HR business partnering. I build recruiting microsites, onboarding portals, and internal knowledge bases for HR consultants and growing businesses. You don't have to explain your world to me. I already know it.
Client portals, custom databases, intake forms, dashboards, and onboarding systems. If your team is spending time on something that should be automated, or information lives in too many places, that's a problem worth solving. Every tool is built around how your business actually operates, not an off-the-shelf template.

Still have a question?

Just ask. I'll get back to you within 48 hours.

Email Me Book a Call
About

A little about how I got here

“Nothing is templated and nothing is settled for. Every word, color, and detail is chosen on purpose, the same way the name was.”
The Background

Before Eleven 11 Studio, I spent years in HR. Talent acquisition, performance management, HR business partnering across industries. I understand how organizations actually work, and I bring that knowledge to every digital project I take on.

The Studio

I taught myself to design and build full websites, starting with a site for a family member's healthcare practice. What began as a favor turned into a genuine craft and a full studio. Today Eleven 11 Studio builds custom websites, ongoing care plans, internal tools, and HR digital solutions for businesses that want something built around them, not a template.

The Details

I care about the details: clean typography, a considered color system, copy that sounds like the person it's written for, and a site that actually works the way it's supposed to.

The Name

The studio's name comes from somewhere personal: 11:11 is a moment people notice when things feel aligned, like you're exactly where you're supposed to be. The butterfly in the mark carries the same idea. Both are about alignment, starting over, becoming new. Not patching what's broken, but dissolving it and building from scratch. That's the standard I hold every project to.

Brand systems Custom websites Website care plans HR digital solutions Internal tools & portals Responsive design Booking & form integrations
Let's Get Started

Project Questionnaire

A few questions to make sure we start your project aligned and on purpose. Takes about 10 minutes, and "not sure yet" is a completely fine answer to anything.

01 · Start Here

Let's get acquainted

Not what you offer. What you believe. What would be missing from your clients' lives if your business didn't exist?

02 · Project Goals

What is this site for?

03 · Content & Assets

Let's map out the content

04 · Style Preferences

What should it feel like?

05 · Functionality

What does the site need to do?

06 · Logistics

Let's talk timeline and scope

I'll follow up with a timeline once I've had a chance to look these over.

Thank you!

Your answers are on their way to me. I'll review everything and follow up with a timeline soon.

Get in touch

Have a project in mind?

Tell me a bit about what you're looking for, and I'll get back to you within 48 hours with real next steps, not a form-letter reply.

Email
hello@eleven11llc.com
The fastest way to reach me.
Location
Pittsburgh, PA
Working with clients anywhere, remotely.
Book a Call
The Fit Call
15 minutes. Let's see if we're a match.
Book a time →
Privacy

Privacy Policy

Last updated August 2026. Short version: I collect only what you give me, I use it only to work with you, and I don't sell it to anyone.

What I collect

Your name and email, plus whatever you share through the Contact form, the Project Questionnaire, or by downloading the free guide on the homepage. If you request a Site Review or start a project, that includes whatever project details you volunteer.

Why I collect it

Only to respond to your inquiry, send you what you asked for, and keep track of active client projects. I don't use it for anything beyond that, and I don't build marketing profiles from it.

Where it lives

Form submissions are stored in a private Google Sheet and in Netlify's form dashboard. I don't sell, rent, or share your information with anyone outside of the tools that make this site work, listed below.

Tools involved

Google (Sheets and Apps Script) to log inquiries, and Netlify to host the site and process form submissions. Each has its own privacy practices, and I only share what's needed for the site to actually function.

Cookies & analytics

This site doesn't use tracking cookies or sell data to advertisers. If that changes, this page will say so.

Your choices

You can ask me to delete any information I have about you at any time, just email me.

Questions

Reach out any time at hello@eleven11llc.com.

✓