Web Design · Brand Strategy · Events & Celebrations

Websites that feel considered, built with care.

Considered means nothing is templated, and nothing is settled for. Too many people end up with a website they don’t actually love, because it was fast, cheap, or somebody else’s idea of “done.” That’s not how I build. Based in Pittsburgh, PA.

Or book a 15-min call →
What I Do

Ways to work together

From custom websites to ongoing care plans and specialized digital tools. Here's the full range of ways to work together.

Web Design & Development
Custom-coded sites, start to finish. No page-builder templates, no locked-in platforms, code you actually own.
Brand Strategy
Positioning, voice, and visual system, with or without a site attached. Starting at $1,500.
Lead Magnets & Automation
Guides, signup flows, and the email delivery behind them, so your site actually captures interest.
Print & Event Collateral
Flyers, QR-code handouts, and other pieces that tie a real-world moment back to your brand.
Events & Celebrations
Custom sites for weddings, babies, reunions, launches, and life's big moments. Designed from scratch, ready fast, built to last as long as the memory does. Starting at $1,200.
Website Care Plans
Monthly maintenance, security updates, and content edits so your site stays healthy and you never have to think about it. Starting at $99/month.
Database & Internal Tools
Custom portals, dashboards, and internal systems built around how your business actually operates. Not off-the-shelf. Built for you.
HR Digital Solutions Specialty
Recruiting microsites, onboarding portals, and internal knowledge bases. Built by someone who has sat in your seat.

I love building things that are thoughtful and well-crafted, and helping the people around me do the same.

Astral Cambruzzi · Founder
“I've always loved building things that last.”

Before Eleven 11 Studio, I spent years in HR. Talent acquisition, performance management, HR business partnering. I understand how organizations actually work, and I build digital tools around that reality.

What started as a genuine love of craft has grown into a full studio practice. From custom websites to internal tools and HR digital solutions, I bring the same care to everything I build.

Free Guide

5 Signs Your Brand and Website Are Working Against You

A short, honest guide. Useful whether you end up working with me or not.

No spam. Just the guide, once.

Let's Work Together

Ready to build something?

I'm currently taking on a small number of new projects. Whether it's a website, a care plan, or something more specialized, I'd love to hear about it.

Selected Work

Recent builds

A closer look at sites I've designed and built end-to-end, from brand system to launch-ready code.

Bella School of Dance website, single-page site for a dance studio in Sewickley PA
Education · Dance Studio · Notion Backend

Bella School of Dance

A complete rebuild of a broken WordPress site for a dance studio in Sewickley, PA. The site covers classes, instructors, locations, and registration. The more interesting work happened behind it. I built eight custom Notion databases that run the studio's backend: students register through the site and land directly in a structured workspace where Anna Kate manages enrollment, class rosters, summer camp signups, and instructor assignments without opening a spreadsheet or calling me. Teachers have their own access to view student profiles with the information they need to know about each dancer before they walk in the door.

Custom single-page site 8 Notion databases Registration form + backend Class & camp management Instructor portal
Live at bellaschoolofdance.com.
Visit bellaschoolofdance.com →
Nora Lersch, DNP homepage hero, women's health and menopause specialist site
Healthcare · Brand & Practice Site

Nora Lersch, DNP

A multi-page practice site for a menopause and sexual health nurse practitioner: eight sections covering her story, services, pricing, and care philosophy, with online scheduling built in. This one grew past the site itself: I conceived and wrote a downloadable patient handbook as a lead magnet, built the signup spreadsheet and automated email delivery behind it, and I'm designing her signup confirmation email and a flyer with a QR code for an upcoming event, all tied back to the same brand.

Custom multi-tab layout Scheduling integration Lead magnet: handbook Signup automation Email template Event flyer + QR code
Live and in active use, plus a downloadable lead magnet and automated email delivery built behind the scenes.
Visit noralerschdnp.com →
“
Working with Astral was an exceptional experience. She was able to take my vision and translate it into a website that truly reflects my style, brand, and the vision I have for my practice. I am extremely pleased with the final result and would highly recommend Astral to anyone looking for someone who combines creativity, technical expertise, and a strong understanding of business.
Nora Lersch, DNP  ·  noralerschdnp.com
Personal Gift · PWA · Family

Hello, Baby Linton

A private pregnancy site I built as a surprise gift for my brother Nate and his wife Laura, due April 2027. The site gives their family a single beautiful place to follow along: weekly updates with a bump photo timeline, a baby pool where family can guess the name, gender, delivery date, and birth weight, a guestbook, and a registry link that Laura switches on when she's ready. Behind the scenes: email and push notifications go out when Laura posts an update, every photo Laura uploads is compressed and served from Netlify Blobs, and the baby pool and guestbook feed into Notion databases. There's also a full admin panel so Laura can post, upload photos, manage the registry, and publish the birth announcement the moment it happens.

PWA with install banner Weekly update feed Bump photo timeline Baby pool with live stats Push + email notifications Netlify Functions + Blobs Notion guestbook + pool Admin panel
Built as a personal project, not a client engagement. Private family site, not publicly accessible.
Tinkie Winks homepage, hero section
Brand · Product catalog

Tinkie Winks

Brand site for a luxury tea, ritual, and wonder label, built around a custom pink, teal, and slate identity with a full product catalog across signature teas, an apothecary line, and candles, each with its own visual language.

Custom brand system Product grid & hover states Multi-line catalog
Founder-owned brand, ongoing collaboration. Full site designed and built, currently showing a coming-soon page live while it launches.
Visit tinkiewinks.com →
Eleven 11 Studio homepage, hero section
Studio Portfolio · Brand & Web Design

Eleven 11 Studio

This site. Built end to end: a custom black and teal brand system, a Fraunces and Spectral type pairing chosen after real comparison testing, and every layout and interaction decided on purpose instead of pulled from a template.

Full brand identity Custom typography system Editorial layout
You're looking at it right now.

More on the way

I'm always building, so check back for new case studies, or reach out if you'd like to be next.

Process

How I work

Every project starts with a conversation, not a template.

01

Listen first

Before any design work starts, I want to understand who the site is for, what it needs to do, and what "done well" looks like to you. Every project starts with a short questionnaire covering your goals, content, and style, so I'm not guessing.

02

Design in the open

You see real layouts and copy early, not abstract mood boards, so we can shape the direction together before it's built.

03

Build it right

Clean, fast, maintainable code: no bloated page builders, just a site that loads quickly and is easy to update later.

Brand Strategy

Beyond the site

Some projects stay a website. Others grow into something bigger while I'm building, the way Nora's did. This is what brand strategy looks like in practice: the pieces that make sure your site, your emails, and your print materials all say the same thing.

Lead Magnets

Conceiving and creating a downloadable resource, like a guide or handbook, that turns visitors into leads.

Backend & Automation

Signup forms, spreadsheets, and automated email delivery, so the site actually captures and follows up on interest.

Email Templates

Signup confirmations, nurture sequences, or announcement emails designed to match the site's brand.

Print & Event Collateral

Flyers, QR-code-linked handouts, and other print pieces that tie an in-person moment back to the site.

Services

What we build, and why it lasts.

Every engagement starts the same way: with listening. Not to sell you a package, but to understand what you actually need. The result is a website, a system, or a plan that fits your business, not the other way around.

Websites

Custom websites built to work as hard as you do.

Every site I build starts with strategy, not a template. Who are you talking to? What do you want them to do? What does your business actually need a website to accomplish? The answers shape everything: the structure, the design, the copy, the features.

The result is a site that's fast, beautiful, and entirely yours. You get the files, not a platform dependency. Most clients are live in two to six weeks, depending on scope. Every project includes brand identity, so your site and your business feel like one coherent thing.

Care Plans

Your site works. We make sure it keeps working.

Your website is not a one-time project. It needs attention, updates, and someone watching out for it the same way you watch out for your business. That's what a care plan is.

We handle the maintenance, security, and small updates so you never have to think about it. If something breaks, we're already on it. If you need a quick change, send a message. Every month you get a report showing exactly what was done.

No tech headaches. No chasing someone down. Just a site that stays healthy and a partner who genuinely cares about keeping it that way.

Starting at $99/month
Events & Celebrations

A website built for one moment that matters.

Some things deserve more than a social post. A wedding, a new baby, a product launch, a community event, a pop-up, a gala. We build custom sites that make the moment real before it happens and memorable long after it does.

These sites move fast. Most are live in one to three weeks. Every one is designed from scratch, no templates, no shortcuts. Whether it's a password-protected family keepsake or a public-facing event landing page with RSVP, ticketing, and schedule, we build it to fit exactly what you need.

Internal Tools

The systems your team actually uses.

Spreadsheets break. Email chains get buried. Workarounds become permanent. We build simple, elegant internal tools that fit the way your business actually operates: client portals, custom databases, intake forms, dashboards, designed to be used, not figured out.

If your team is spending time on something that should be automated, or if information lives in too many places, that's a problem we can solve. We take the time to understand your workflow before we build anything, so what gets built works from day one.

Studio Specialty

HR Digital Solutions

Recruiting microsites, onboarding portals, internal knowledge bases, and HR consultant websites, built by someone who spent years working in HR. This one gets its own page.

Ready to build something?

Tell me what you need. I'll tell you how I can help.

Studio Specialty TA · Performance Management · HRBP

The only web studio built for people operations.

Custom websites, portals, digital tools, and brand immersion, designed by someone who spent a career in HR. You don't have to explain your world to me. I already know it.

The background

Not just familiar with HR. Trained in it.

Before Eleven 11 Studio, I spent years working in HR across talent acquisition, performance management, and HR business partnering. That means I've written job descriptions that had to compete for talent. I've built onboarding programs and watched them either stick or fall apart. I've partnered with leadership to understand what a business actually needs, not just what it thinks it needs.

When you work with me, you're not paying to educate your web designer. You're working with someone who already speaks your language, understands your constraints, and knows what your stakeholders are going to ask before you do.

What I build

The tools HR teams actually need.

Every project starts with listening. What does your team actually use? What are they working around? What should be easier? Then we build it.

Recruiting Microsites

Branded career pages and role-specific landing pages that attract the right candidates and communicate your culture before the first interview.

Onboarding Portals

A structured digital home for new hires, before and after day one. Policies, culture, team intros, and checklists in one place your people will actually open.

Internal Knowledge Bases

Clean, searchable documentation hubs for policies, processes, and procedures, built so employees can find what they need without asking every time.

HR Consultant Websites

For independent practitioners and boutique firms. A site that reflects your expertise, communicates your positioning, and converts the right clients.

Employer Brand Assets

Landing pages and campaign pages that support your talent attraction strategy and make your organization look as good as it actually is.

Custom Intake Forms

Structured forms for performance check-ins, accommodation requests, exit surveys, and other workflows that currently live in scattered email chains.

Brand Immersion

Your brand is only as strong as the people who carry it.

Most small businesses have a clear brand on the outside: the logo, the colors, the website. But when a new hire walks in on day one, that brand stays locked in the founder's head. They get a login and a Slack invite. They figure the rest out by watching.

Brand Immersion closes that gap. We document the things that are hard to put in a job description: how your business actually talks to clients, what you value, what good looks like in your specific context. Then we turn it into something a new employee can open, read, and actually use.

Brand Voice Guide

How your business sounds in writing and in person. Tone, language, what you never say. The thing every employee should read before they send their first client email.

Culture Documentation

The values, the ways of working, the unwritten rules that make your business yours. Written down so they transfer, not just assumed.

Employee Brand Workbook

An adapted version of the brand discovery workbook, built for your team. Helps new hires understand where they fit and how they represent the business.

Onboarding Kit

A complete first-week experience: branded guide, role expectations, culture context, and key resources in one place your new hire will actually open.

Every engagement is scoped to what your business actually needs. Some founders need a single brand voice document. Others need a full onboarding kit with a portal. We figure out the right scope together before anything is built.

Who this is for

You'll know if this is you.

This work is built for small business founders making their first hires and realizing their brand lives entirely in their head. For HR teams scaling faster than their tools. For people ops leaders with systems that were never designed for the work they're actually doing. For HR consultants who need a website that wins the right clients. If you've ever said "just ignore that part, we work around it," this was built for you.

You don't have to explain your world to me.

I already know it. Let's build something that actually works for it.

Pricing

Packages & investment

Every project is scoped to what it actually needs: these are starting points, not rigid boxes. Your final quote depends on pages, integrations, and timeline, and we'll always talk it through before anything is final.

Fully Custom

No page-builder templates. Every site is designed and coded from scratch around what you actually need.

No Monthly Hosting Fees*

No Squarespace subscription, no WordPress plugin fees, no platform lock-in. Custom-coded sites don't come with a monthly bill just to stay online.

Code You Own

You get the actual files, not a locked-in platform account, so you're never dependent on one company to keep your site alive. Need a change? Just reach out and I'll handle it.

Launch
$2,500 starting at

A polished single-page site for a solo practice or personal brand, with the essentials: your story, your services, and one clear way to get in touch.

  • Single-page, multi-section layout
  • Custom design & copy pass
  • One integration (booking, contact form, etc.)
  • Mobile-responsive build
Custom
$9,500 starting at

A full brand identity plus site, whether you're growing an existing business or starting one from scratch with just an idea. Tinkie Winks is a good example of this scope.

  • Unlimited pages & product/catalog structure
  • Full brand identity from scratch
  • Custom illustrations/photography direction
  • Unlimited integrations
  • Ongoing support available
Care Plans

After launch, we keep it running.

Most clients move to a care plan after their site goes live. Monthly maintenance, security updates, and content edits so your site stays healthy and you never have to think about it.

Bare Essentials
$39 per month

For smaller sites that just need someone watching. Quarterly check-ins and basic uptime monitoring, no fuss.

  • Basic uptime monitoring
  • Quarterly check-in + brief email summary
  • Email support (standard response)
  • One-off edits available at $75/hr
Essentials
$99 per month

The baseline. Your site stays updated, monitored, and healthy with no effort on your part.

  • Monthly security & software updates
  • Uptime + integration health monitoring
  • 1 hour of content edits
  • Monthly health check report
Partner
$499 per month

Your ongoing web partner. More hours, deeper support, and a monthly check-in to keep your digital presence moving forward.

  • Everything in Growth
  • 6 hours of content or light dev work
  • Analytics reporting & insights
  • Priority response (24hrs)
  • Monthly strategy call (30 min)
  • First access to new services

A la carte add-ons

Additional page$350–$600
Copywriting (per page, AI-assisted)$150–$300
Rush turnaround+25%
Booking / scheduling integration$200–$450
One-off edits (no care plan)$75–$150

Not ready for a full redesign yet?

A Site Review gets you a short, honest breakdown: what's working, what's actively hurting you, and what I'd prioritize first, starting at $250. If you move forward with a package within 30 days, that cost is credited toward it.

Just need the strategy, not a site?

Positioning, voice, and visual system, no build attached. A good fit if you already have a site (or someone else building one) and just need the thinking behind it, starting at $1,500.

Need internal tools or a custom portal?

Client portals, dashboards, intake forms, and internal systems built around how your business actually operates. Starting at $2,500, scoped per project.

Studio Specialty

In HR or people operations?

Recruiting microsites, onboarding portals, and internal knowledge bases. Built by someone who has sat in your seat, literally. Starting at $3,000, scoped per project.

Planning an event or celebrating a milestone?

Weddings, new babies, product launches, pop-ups, galas, community events. A custom site that makes the moment real. Events & Celebrations start at $1,200.

*These numbers cover a typical project like the ones above. Depending on what your business actually needs, things like premium email marketing tools, higher-traffic hosting, or specialized integrations can carry their own real costs beyond what's listed here. I'll always walk through the honest total before you commit to anything.

Not sure what you need?

Tell me a bit about your project and I'll recommend the right scope, no pressure, no obligation.

Events & Celebrations

Are you getting married?

Expecting a baby?

Planning a family reunion?

Need one place to keep the people you love updated on something happening in your life?

Whatever the moment, it deserves more than a social post. We build a custom site from scratch so your story has a home that feels as special as the occasion itself. Ready fast. Designed with care. Yours to keep forever.

Recent Work

Hello, Baby Linton

A private pregnancy journey site built as a gift. Weekly updates, a bump photo timeline, a baby pool, a family guestbook, push notifications, and a full admin panel. Designed and launched in under two weeks.

Hello Baby Linton — Personal Moments site
The Occasion
$1,200 starting at

Simple, one-page. A wedding landing page, a retirement celebration, an event countdown. RSVP, details, schedule.

  • Custom single-page design
  • Your story & photo section
  • Event details & schedule
  • RSVP form, results sent to you
  • Registry or gift links
  • Ready in 1–2 weeks
The Journey
$2,000 starting at

Multi-section, update-ready. A pregnancy, a reunion, an ongoing story with a timeline, guestbook, or live feed.

  • Multi-section custom design
  • Photo timeline or gallery
  • Guestbook or message form
  • Update feed or countdown
  • Optional admin panel
  • Ready in 2–3 weeks
The Experience
$2,800 starting at

Full PWA. Admin panel, push and email notifications, password protection, photo uploads. Built to live on someone's phone like an app.

  • Everything in The Journey
  • Progressive web app (PWA)
  • Push & email notifications
  • Photo upload & admin panel
  • Password-protected access
  • Ready in 3–4 weeks

Every Events & Celebrations site includes

Fully custom design, no templatesIncluded
Mobile-responsive buildIncluded
Hosting setup (Netlify)Included
One round of revisions before launchIncluded
Rush turnaround (under 1 week)+25%
Extra section or featureQuoted per request

Have a moment worth building for?

Tell me what you're celebrating and I'll put together something that does it justice.

FAQ

Common questions

Everything I get asked before a project starts. If yours isn't here, just ask.

It depends on scope, but Launch starts at $2,500, Signature at $5,000, and Custom at $9,500. Events & Celebrations sites (weddings, product launches, pregnancies, milestone gatherings) start at $1,200. The Pricing page breaks down what's included in each.
A Launch site usually takes 2 to 3 weeks. Signature and Custom projects run longer, closer to 4 to 8 weeks depending on scope. Events & Celebrations sites are usually ready in 1 to 3 weeks depending on scope.
For most sites like this, no. Your site is built as a fully custom, single file, with no database and no CMS to maintain, which means it can be hosted for free. The only ongoing cost is your domain name, typically around $12 to $15 a year. That said, it really depends on what your business needs: a larger company that wants a full CMS, higher-traffic hosting, premium email marketing, or other specialized integrations will have real costs tied to those specific tools. I'll always walk through the honest total for your project rather than promise everything is free.
You do. You get the actual files, not a locked-in platform account, so you're never dependent on me or one company to keep your site alive.
If you're comfortable opening a text file and editing HTML directly, yes. Most clients find it easier to have me handle updates, either through a care plan or as a one-off request.
Launch is a single-page site for a solo practice or personal brand. Signature is a full multi-page site with its own custom brand system. Custom includes a full brand identity plus a product or catalog structure. See the Pricing page for the complete breakdown.
It's the thinking behind the site, not just the visual design. For Nora, that meant deciding a downloadable handbook would build trust before a patient's first appointment, then making sure the site, the signup automation, the confirmation email, and an event flyer all said the same thing, instead of being five disconnected pieces. Logos and visual identity (colors, type, voice) are part of it, and included in every project, but brand strategy is about making everything connect, not just making each piece look good on its own.
Yes. Events & Celebrations sites, for weddings, product launches, new babies, milestone birthdays, and gatherings of all kinds, start at $1,200. See the Events & Celebrations page for details.
Photos, any text you already have, and your domain name if you've registered one. I'll guide you through anything you're missing, including registering a domain if you haven't yet.
Yes. Most clients move to a monthly care plan after launch, which covers security updates, maintenance, and a set number of content edits each month. Plans start at $99/month. One-off edits and updates are also available per request if a plan isn't the right fit.
That's what the contact form is for. Tell me about your project and I'll recommend the right scope, no pressure, no obligation.
Care plans cover monthly security and software updates, uptime monitoring, and a set number of content edits each month depending on your tier. You also get a monthly health check report so you can see exactly what was done. Essentials and above include integration health monitoring: if your contact form, booking system, or CMS database stops responding, I know within minutes. Plans start at $99/month, and the goal is simple: your site stays healthy and you never have to think about it.
Yes, and it's one of my favorite kinds of work. Before Eleven 11 Studio I spent years in HR, including talent acquisition, performance management, and HR business partnering. I build recruiting microsites, onboarding portals, and internal knowledge bases for HR consultants and growing businesses. You don't have to explain your world to me. I already know it.
Client portals, custom databases, intake forms, dashboards, and onboarding systems. If your team is spending time on something that should be automated, or information lives in too many places, that's a problem worth solving. Every tool is built around how your business actually operates, not an off-the-shelf template.

Still have a question?

Just ask. I'll get back to you within 48 hours.

Email Me Book a Call
About

A little about how I got here

“Nothing is templated and nothing is settled for. Every word, color, and detail is chosen on purpose, the same way the name was.”
The Background

Before Eleven 11 Studio, I spent years in HR. Talent acquisition, performance management, HR business partnering across industries. I understand how organizations actually work, and I bring that knowledge to every digital project I take on.

The Studio

I taught myself to design and build full websites, starting with a site for a family member's healthcare practice. What began as a favor turned into a genuine craft and a full studio. Today Eleven 11 Studio builds custom websites, ongoing care plans, internal tools, and HR digital solutions for businesses that want something built around them, not a template.

The Details

I care about the details: clean typography, a considered color system, copy that sounds like the person it's written for, and a site that actually works the way it's supposed to.

The Name

The studio's name comes from somewhere personal: 11:11 is a moment people notice when things feel aligned, like you're exactly where you're supposed to be. The butterfly in the mark carries the same idea. Both are about alignment, starting over, becoming new. Not patching what's broken, but dissolving it and building from scratch. That's the standard I hold every project to.

Brand systems Custom websites Website care plans HR digital solutions Internal tools & portals Responsive design Booking & form integrations
Let's Get Started

Project Questionnaire

A few questions to make sure we start your project aligned and on purpose. Takes about 10 minutes, and "not sure yet" is a completely fine answer to anything.

01 · Start Here

Let's get acquainted

Not what you offer. What you believe. What would be missing from your clients' lives if your business didn't exist?

02 · Project Goals

What is this site for?

03 · Content & Assets

Let's map out the content

04 · Style Preferences

What should it feel like?

05 · Functionality

What does the site need to do?

06 · Logistics

Let's talk timeline and scope

I'll follow up with a timeline once I've had a chance to look these over.

Thank you!

Your answers are on their way to me. I'll review everything and follow up with a timeline soon.

A considered starting point

Good things start with the right fit.

You know what you want to make better. You may not know which service gets you there. Three quick questions will help us find your starting point.

No email needed to explore.Your recommendation is a starting point. We’ll confirm scope, timing, and the right investment together before anything is final.
FIND MY BEST FIT01 / 03
3 quick questions. No commitment.
Get in touch

Have a project in mind?

You don’t need to have everything figured out. Tell me what you have in mind, and I’ll get back to you within 48 hours with real next steps.

If you used the finder, your answers are already here. You can edit them or add anything else you’d like me to know.

Only your name, email, and a short project description are required.

Email
The fastest way to reach me.
Location
Pittsburgh, PA
Working with clients anywhere, remotely.
Book a Call
The Fit Call
15 minutes. Let's see if we're a match.
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Privacy

Privacy Policy

Last updated August 2026. Short version: I collect only what you give me, I use it only to work with you, and I don't sell it to anyone.

What I collect

Your name and email, plus whatever you share through the Contact form, the Project Questionnaire, or by downloading the free guide on the homepage. If you request a Site Review or start a project, that includes whatever project details you volunteer.

Why I collect it

Only to respond to your inquiry, send you what you asked for, and keep track of active client projects. I don't use it for anything beyond that, and I don't build marketing profiles from it.

Where it lives

Form submissions are stored in a private Google Sheet and in Netlify's form dashboard. I don't sell, rent, or share your information with anyone outside of the tools that make this site work, listed below.

Tools involved

Google (Sheets and Apps Script) to log inquiries, and Netlify to host the site and process form submissions. Each has its own privacy practices, and I only share what's needed for the site to actually function.

Cookies & analytics

This site doesn't use tracking cookies or sell data to advertisers. If that changes, this page will say so.

Your choices

You can ask me to delete any information I have about you at any time, just email me.

Questions

Reach out any time at hello@eleven11llc.com.

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